CLIENT OVERVIEW
Social strategy & planning
Define the role of each priority platform and develop content direction around your audience, products, and business goals. Connect everyday content with launches, seasonal moments, and promotions.
THE BARCODE GROUP / SOCIAL MEDIA SUPPORT
Social media support built around your brand
TBG helps brands plan, create, and manage social content that gives people a reason to pay attention and a clearer understanding of their products. Our support ranges from creative development to ongoing social management, with broader marketing services available as your needs grow.
Where we can support your team
Content & creative
Develop branded graphics, captions, and short video edits that make your products easier to understand and relevant to everyday life. Adapt creative for the platforms where it will appear.
Publishing & community management
Keep approved content moving through a coordinated calendar and publishing process. Community support can include routine moderation and responses, with customer service questions directed to your team.
Performance & recommendations
Review results against agreed goals to identify which content earns attention, encourages interaction, and generates traffic where tracking is available. Use those findings to guide future content decisions.
Connected marketing support
Coordinate social with influencer partnerships, email marketing, and paid advertising when those services support your goals. Align messaging across the channels included in your program.
The right level of support
Whether your team needs creative assets to publish internally, ongoing publishing support, or a broader managed program, TBG can build an engagement around your priorities and existing resources.
A collaborative partnership
Your team brings the brand knowledge, business priorities, and feedback. TBG brings the strategy and execution for the services we manage. Together, we establish clear responsibilities and an approval process that keeps the work moving.
Let’s discuss your priorities
We’ll discuss what you want social to accomplish, what is already working, and where your team needs support. From there, TBG will recommend an approach with clear deliverables and investment.