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.watch-layout{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(300px,1fr);gap:30px;margin:26px 0 32px;align-items:start}.watch-stage{min-width:0;background:#fff;border:1px solid var(--line);border-radius:18px;padding:22px;position:sticky;top:112px}.watch-heading h2{font-size:1.5rem;letter-spacing:-.025em;margin-bottom:18px}.watch-heading .eyebrow{font-size:.72rem;margin-bottom:8px}.main-player{background:#171627;min-height:450px;height:min(66vh,670px);border-radius:12px;overflow:hidden;display:flex;justify-content:center}.main-player iframe{border:0;width:100%;max-width:540px;height:100%;background:white}.watch-poster{position:relative;width:100%;height:100%;padding:0;border:0;background:#211b35;color:white;cursor:pointer;overflow:hidden}.watch-poster>img{height:100%;width:100%;object-fit:contain}.platform-badge{position:absolute;top:16px;left:16px;background:#191628e8;padding:6px 12px;border-radius:999px;font-size:.75rem}.poster-action{position:absolute;bottom:24px;left:50%;transform:translateX(-50%);background:white;color:var(--ink);border-radius:999px;box-shadow:0 5px 30px #0005;padding:12px 22px;white-space:nowrap;font-weight:700}.poster-action>span{color:var(--purple);margin-right:8px}.watch-controls{display:flex;align-items:center;justify-content:space-between;gap:12px;margin:18px 0}.watch-controls button,.player-fallback button{border:1px solid var(--line);border-radius:8px;background:white;padding:9px 14px;color:var(--purple);cursor:pointer;font-weight:700}.watch-controls button:disabled{opacity:.4;cursor:default}.watch-controls span{font-size:.8rem;color:var(--muted)}.player-fallback{display:flex;align-items:center;justify-content:space-between;gap:10px;flex-wrap:wrap;font-size:.85rem;border-top:1px solid var(--line);padding-top:16px}.player-fallback a{font-weight:700}.watch-stage #player-status{font-size:.76rem;margin:12px 0 0;min-height:2.8em}.watch-insight{padding:24px;background:#f0edff;border:1px solid #dfd8ff;border-radius:16px}.watch-takeaway{font-size:1.05rem;line-height:1.6}.watch-insight .post-metrics b{font-size:1.5rem}.watch-insight details{font-size:.85rem}.watch-insight details p{margin-top:12px}.playlist-heading{display:flex;align-items:center;justify-content:space-between;gap:10px;margin:26px 0 12px}.playlist-heading h3{font-size:1.05rem;margin:0}.playlist-heading>span{font-size:.8rem;color:var(--muted)}.post-playlist{display:flex;flex-direction:column;gap:10px;max-height:600px;overflow:auto;padding:3px 5px 3px 3px}.playlist-item{width:100%;display:flex;gap:14px;border:1px solid var(--line);border-radius:12px;padding:10px;background:#fff;text-align:left;cursor:pointer;color:var(--ink);align-items:center}.playlist-item[aria-current="true"]{border:2px solid var(--purple);background:#f6f3ff;padding:9px}.playlist-thumb{width:86px;height:108px;flex-shrink:0;position:relative;border-radius:7px;overflow:hidden;background:#dcd5ee}.playlist-thumb img{width:100%;height:100%;object-fit:cover}.playlist-thumb>span{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);background:#20152bbd;color:#fff;border-radius:50%;width:30px;height:30px;text-align:center;line-height:30px;font-size:12px}.playlist-copy{display:flex;flex-direction:column;gap:5px;font-size:.76rem;line-height:1.4}.playlist-copy strong{font-size:.9rem;line-height:1.35}.playlist-platform{color:var(--muted);font-size:.7rem}.playlist-state{color:var(--purple);font-size:.7rem;font-weight:700}.thumbnail-missing:before{content:'Preview unavailable';font-size:.65rem;display:block;padding:14px}.watch-poster.thumbnail-missing:before{font-size:1rem}@media(max-width:850px){.watch-layout{grid-template-columns:1fr}.watch-stage{position:static;padding:16px}.main-player{height:620px;max-height:75vh;min-height:400px}.watch-sidebar{display:flex;flex-direction:column}.post-playlist{max-height:none}.watch-heading h2{scroll-margin-top:110px}.watch-insight{padding:20px}}@media(min-width:851px) and (max-height:800px){.watch-stage{position:static}.main-player{height:540px}}

.compare-post{display:block;color:var(--purple);font-weight:700}.compare-post img{display:block;width:100%;height:270px;object-fit:cover;border-radius:10px;margin:18px 0 12px}.compare-post span{display:block}
/* Visual channel strategy and paired editorial stories */
.channel-hero{display:grid;grid-template-columns:1fr 1.05fr;background:#231c2d;color:white;border-radius:20px;overflow:hidden;margin:0 0 36px;min-height:360px}.channel-hero>img{width:100%;height:430px;object-fit:cover;object-position:50% 55%}.channel-hero>div{padding:42px;align-self:center}.channel-hero .eyebrow{color:#f7c76b}.channel-hero h2{font-size:clamp(1.8rem,3vw,2.65rem)}.channel-hero p{color:#e6dfec}.journey-labels{display:flex;flex-wrap:wrap;gap:9px;margin-top:24px}.journey-labels span{padding:7px 11px;border:1px solid #665b70;border-radius:20px;font-size:.73rem}.channel-figure{margin:0 0 22px}.channel-figure figcaption{font-size:.75rem;color:var(--muted);margin:8px 4px 0}.platform-visual{border-radius:16px;overflow:hidden;border:1px solid var(--line);background:white}.platform-strip{display:flex;gap:12px;padding:14px 22px;align-items:center}.platform-strip img{width:25px;height:25px}.platform-strip span{margin-left:auto;font-size:.8rem;color:var(--muted)}.platform-picture{position:relative;height:310px;overflow:hidden;background:#241e31}.channel-photo{width:100%;height:100%;object-fit:cover;object-position:center}.platform-overlay{position:absolute;bottom:20px;left:22px;right:22px;color:white;font:700 clamp(1.3rem,2.7vw,2rem) Manrope,sans-serif;line-height:1.25;text-shadow:0 2px 6px #000}.platform-picture:after{content:'';position:absolute;inset:45% 0 0;background:linear-gradient(transparent,#000b);pointer-events:none}.platform-overlay{z-index:1}.instagram .platform-strip{border-left:6px solid #db427a}.tiktok .platform-strip{border-left:6px solid #171717}.pinterest .platform-strip{border-left:6px solid #bd081c}.youtube .platform-strip{border-left:6px solid #f00}.marketplace-visual{border:1px solid #bbd3ef;border-radius:16px;overflow:hidden;background:#f1f7ff}.marketplace-label{display:flex;align-items:center;gap:12px;background:#0053e2;color:white;padding:18px 24px}.marketplace-label img{width:32px;height:32px;filter:brightness(0) saturate(100%) invert(80%) sepia(98%) saturate(1737%) hue-rotate(349deg) brightness(108%) contrast(99%)}.marketplace-label strong{font-size:1.3rem}.marketplace-label span{margin-left:auto;font-size:.78rem}.marketplace-product{display:grid;grid-template-columns:.85fr 1.15fr;min-height:300px;align-items:center}.marketplace-product .channel-photo{height:300px;object-fit:contain;background:white}.marketplace-product>div{padding:32px}.marketplace-product h3{font-size:1.7rem}.imagery-credit{margin:25px 0}.experience-tabs{display:flex;gap:10px;flex-wrap:wrap;margin-bottom:25px}.experience-tabs button{border:1px solid var(--line);background:white;color:var(--purple);border-radius:999px;padding:11px 20px;font-weight:700;cursor:pointer}.experience-tabs button[aria-selected=true]{background:var(--purple);color:white}.story-toolbar{display:flex;align-items:end;justify-content:space-between;gap:22px;margin-bottom:18px}.story-toolbar label{font-size:.78rem;font-weight:700;max-width:550px;flex:1}.story-toolbar select{display:block;width:100%;font:inherit;font-size:1rem;margin-top:7px;padding:12px;border:1px solid var(--line);border-radius:8px;color:var(--ink);background:white}.story-pager{display:flex;align-items:center;gap:14px;white-space:nowrap}.story-pager button,.paired-retry{padding:10px 14px;border:1px solid var(--line);border-radius:8px;background:white;color:var(--purple);cursor:pointer}.story-pager button:disabled{opacity:.4;cursor:default}#story-position{font-size:.8rem;color:var(--muted)}.interpretation-note{font-size:.83rem;padding:16px 20px;background:#f0edf8;border-radius:10px}.story-intro{margin:30px 0 24px;max-width:900px}.story-intro h2{margin-bottom:14px}.paired-grid{display:grid;grid-template-columns:1fr 1fr;gap:26px;align-items:stretch}.paired-card{background:white;border:1px solid var(--line);border-radius:16px;overflow:hidden;min-width:0}.paired-heading{padding:24px 24px 18px;min-height:176px}.paired-heading h3{font-size:1.35rem}.paired-heading p:not(.eyebrow){margin-bottom:8px;font-size:.9rem}.paired-player{height:570px;display:flex;justify-content:center;overflow:hidden;background:#201b2b}.paired-player iframe{height:100%;width:100%;max-width:540px;background:white;border:0}.paired-poster{height:100%;width:100%;background:#201b2b;position:relative;padding:0;border:0;cursor:pointer}.paired-poster img{height:100%;width:100%;object-fit:contain}.paired-play{position:absolute;left:50%;bottom:25px;transform:translateX(-50%);white-space:nowrap;background:white;color:var(--purple);padding:12px 22px;border-radius:999px;font-weight:700;box-shadow:0 5px 20px #0004}.paired-fallback{padding:15px 22px 8px;display:flex;justify-content:space-between;gap:10px;align-items:center;font-size:.8rem}.paired-retry{font-size:.78rem;padding:7px 12px}.paired-status{padding:0 22px;font-size:.73rem;min-height:42px}.paired-analysis{padding:0 24px 24px;font-size:.9rem}.intent-box{padding:16px;background:#f7f4ff;border-left:3px solid #b3a2e6;border-radius:0 8px 8px 0;margin:18px 0}.intent-box strong{font-size:.76rem;color:var(--purple)}.intent-box p{margin:7px 0 0}.pair-metrics{display:grid;grid-template-columns:1fr 1fr;gap:14px;border-top:1px solid var(--line);padding-top:18px}.pair-metrics b{display:block;font-size:1.4rem}.pair-metrics span{font-size:.7rem;color:var(--muted)}.story-synthesis{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin:26px 0;background:#eeebff;border:1px solid #d9d1ff;border-radius:16px;padding:30px}.story-synthesis h3{font-size:1.12rem}.story-action{border-left:1px solid #d0c8eb;padding-left:28px}.proposed-example{background:white;padding:18px;border-radius:10px}.proposed-example strong{font-size:.75rem;color:var(--purple)}.proposed-example p{margin:8px 0 0}.comparison-boundary{font-size:.8rem;color:var(--muted);margin-bottom:35px}.comparison-boundary b{color:var(--ink)}@media(max-width:850px){.channel-hero,.marketplace-product,.paired-grid,.story-synthesis{grid-template-columns:1fr}.channel-hero>img{height:300px}.channel-hero>div{padding:26px}.platform-strip{flex-wrap:wrap;padding:12px 16px}.platform-strip span{width:100%;margin-left:37px}.platform-picture{height:290px}.marketplace-label{flex-wrap:wrap}.marketplace-label span{margin-left:0;width:100%}.marketplace-product>div{padding:24px}.story-toolbar{flex-direction:column;align-items:stretch}.story-toolbar label{max-width:none}.story-pager{justify-content:space-between}.paired-heading{min-height:0;padding:20px}.paired-player{height:560px;max-height:75vh;min-height:400px}.story-synthesis{padding:23px}.story-action{border-left:0;border-top:1px solid #d0c8eb;padding:22px 0 0}.paired-analysis{padding:0 20px 20px}}@media print{.experience-tabs,.story-toolbar,.paired-fallback,.paired-status{display:none}.paired-player{height:220px!important;min-height:0}.story-synthesis{break-inside:avoid}}

.marketplace-label img{width:115px;height:32px;filter:none}

/* TBG partnership examples and proposed pilot */
.tbg-cta{display:inline-block;background:var(--purple);color:white;padding:12px 20px;border-radius:8px;font-weight:700;text-decoration:none}.tbg-campaign{display:grid;grid-template-columns:1fr 1fr;border:1px solid var(--line);border-radius:16px;overflow:hidden;background:white}.tbg-campaign figure{margin:0;position:relative;min-height:330px}.tbg-campaign img{width:100%;height:100%;max-height:460px;object-fit:cover;display:block}.tbg-campaign figcaption{position:absolute;bottom:0;left:0;right:0;padding:12px 18px;background:#232139df;color:white;font-size:.75rem}.tbg-campaign-copy{padding:36px;align-self:center}.tbg-campaign-copy h3{font-size:2rem;margin-top:18px}.tbg-label{display:inline-block;color:var(--purple);background:#eeebff;font-size:.75rem;font-weight:700;padding:6px 10px;border-radius:5px}.tbg-steps{list-style:none;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px;margin:20px 0}.tbg-steps li{padding:22px;background:white;border:1px solid var(--line);border-radius:12px}.tbg-steps li>span{display:block;color:var(--purple);font-size:.75rem;font-weight:800;margin-bottom:14px}.tbg-steps p{font-size:.91rem}.tbg-roadmap li{border-top:4px solid var(--purple)}.tbg-choices summary{cursor:pointer;font-family:Manrope,sans-serif;font-weight:800;font-size:1.12rem}.tbg-choices details[open] summary{margin-bottom:18px}.tbg-choices{align-items:start;margin-bottom:18px}#starting-point,#recipe-scope,#creative-scope,#shopping-scope{scroll-margin-top:24px}@media(max-width:1000px){.tbg-steps{grid-template-columns:repeat(2,minmax(0,1fr))}}@media(max-width:640px){.tbg-campaign,.tbg-steps{grid-template-columns:1fr}.tbg-campaign-copy{padding:24px}.tbg-campaign figure{min-height:240px}.tbg-campaign img{height:280px}}

:root{--accent:#cce85b} .client .card.accent{background:#eaf2d8}.asset-caption{font-size:.85rem;color:#536052}.platform-picture .channel-photo{object-fit:contain;background:#f4f5ef}.source-list{overflow-wrap:anywhere}.thumbnail-missing{background:linear-gradient(135deg,#e9f0d9,#c8dfcb)}.paired-poster .poster-label{display:flex;padding:35px;align-items:center;justify-content:center;height:100%;font-size:1.7rem;font-weight:700;color:#153c2b}.paired-poster img+.poster-label{display:none}.paired-poster img[hidden]+.poster-label{display:flex} .metric-bars{display:grid;gap:20px}.metric-bar{height:10px;background:#e4e8df}.metric-fill{height:100%;background:#345e48}.controls select{max-width:100%}@media(max-width:600px){h1{overflow-wrap:anywhere}.table-scroll{overflow-x:auto}.source-list{word-break:break-word}}
/* Platform evidence overview */
.platform-post-sections{display:grid;gap:28px}.platform-post-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}.platform-post-card{display:flex;flex-direction:column;gap:8px;border:1px solid #d9dedc;border-radius:14px;padding:14px;background:#fff;color:inherit;text-decoration:none;min-width:0}.platform-post-card img{width:100%;height:230px;object-fit:contain;background:#f2f3f1;border-radius:9px}.platform-post-card:hover,.platform-post-card:focus-visible{outline:2px solid #286651;outline-offset:3px}.platform-post-card small{color:#59625f}.metric-unit{display:block;font-size:14px;font-weight:500;margin-top:5px}.metric-explainer p{max-width:85ch}.metric-explainer h2{font-size:24px}@media(max-width:760px){.platform-post-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}@media(max-width:480px){.platform-post-grid{grid-template-columns:1fr}}