{
  "client": {
    "name": "iDesign",
    "legal_context": "InterDesign, Inc.",
    "official_site": "https://idesignhome.com/",
    "identity_hub": "https://linktr.ee/idlivesimply"
  },
  "accounts": [
    {
      "platform": "Instagram",
      "handle": "@idlivesimply",
      "followers": 490709,
      "posts_lifetime": 2436,
      "window_posts": 0,
      "last_observed_post": "2026-07-16",
      "status": "Verified; no qualifying posts",
      "url": "https://www.instagram.com/idlivesimply/"
    },
    {
      "platform": "Facebook",
      "handle": "iDesign",
      "followers": 177000,
      "posts_lifetime": null,
      "window_posts": 0,
      "last_observed_post": "2026-07-16",
      "status": "Verified; no qualifying posts",
      "url": "https://www.facebook.com/idlivesimply"
    },
    {
      "platform": "Threads",
      "handle": "@idlivesimply",
      "followers": 98431,
      "posts_lifetime": null,
      "window_posts": 0,
      "last_observed_post": "2026-07-16",
      "status": "Verified; no qualifying posts",
      "url": "https://www.threads.net/@idlivesimply"
    },
    {
      "platform": "LinkedIn",
      "handle": "InterDesign, Inc.",
      "followers": 18267,
      "posts_lifetime": null,
      "window_posts": 1,
      "last_observed_post": "2026-09-22",
      "status": "Verified; analyzed",
      "url": "https://www.linkedin.com/company/interdesign-inc-"
    },
    {
      "platform": "TikTok",
      "handle": "@idlivesimply",
      "followers": 11600,
      "posts_lifetime": 283,
      "window_posts": 0,
      "last_observed_post": "2025-06-11",
      "status": "Verified; no qualifying posts",
      "url": "https://www.tiktok.com/@idlivesimply"
    },
    {
      "platform": "Pinterest",
      "handle": "@idlivesimply",
      "followers": null,
      "posts_lifetime": null,
      "window_posts": null,
      "last_observed_post": null,
      "status": "Verified; dates not observable",
      "url": "https://www.pinterest.com/idlivesimply/"
    },
    {
      "platform": "YouTube",
      "handle": "@idlivesimply",
      "followers": 2740,
      "posts_lifetime": 78,
      "window_posts": 0,
      "last_observed_post": "2025-05-29",
      "status": "Verified; no qualifying posts",
      "url": "https://www.youtube.com/@idlivesimply"
    },
    {
      "platform": "X",
      "handle": "@iDLiveSimply",
      "followers": 949,
      "posts_lifetime": 2236,
      "window_posts": 0,
      "last_observed_post": "2024-09-01",
      "status": "Verified; no qualifying posts",
      "url": "https://x.com/iDLiveSimply"
    }
  ],
  "historical_context": [
    {
      "platform": "Instagram",
      "published_date": "2026-07-16",
      "topic": "Pantry cabinet door spice station",
      "creator": "@simplyseasideorganizing",
      "plays": 3248,
      "likes": 63,
      "comments": 3,
      "common_engagement": 66,
      "url": "https://www.instagram.com/p/Da20IGgvIp2/",
      "label": "outside reporting window"
    },
    {
      "platform": "TikTok",
      "published_date": "2024",
      "topic": "Magnetic bins",
      "views": 2666813,
      "label": "historical outlier; ad context; not comparable to organic current-window performance"
    },
    {
      "platform": "Facebook",
      "published_date": "2026-07-16",
      "topic": "Pantry organization",
      "views": 534,
      "reactions": 1,
      "comments": 1,
      "label": "outside reporting window"
    }
  ],
  "pinterest_structure": [
    {
      "board": "#iDLiveSimply",
      "pins": 811
    },
    {
      "board": "Kitchen Organization",
      "pins": 502
    },
    {
      "board": "Pantry",
      "pins": 319
    },
    {
      "board": "Home Organization",
      "pins": 289
    },
    {
      "board": "Bath",
      "pins": 282
    },
    {
      "board": "Fridge Organization",
      "pins": 67
    },
    {
      "board": "Cleaning",
      "pins": 17
    }
  ],
  "strategy": {
    "keep": [
      "Organizer and creator proof",
      "Real-use transformations",
      "Retailer visibility",
      "Trade-facing LinkedIn role"
    ],
    "change": [
      "Restore consistent consumer publishing",
      "Name products and dimensions precisely",
      "Show installation/use and availability",
      "Remove or redirect stale links"
    ],
    "tests": [
      {
        "id": "T1",
        "hypothesis": "Owned hands-only product demos will generate more saves per 1,000 impressions than creator proof when product, length, and CTA are held constant.",
        "design": "3 posts per arm on Instagram/Facebook; same product, script structure, length, and CTA.",
        "primary_metric": "Day-7 saves per 1,000 impressions",
        "decision_rule": "Improve >=20%; no change within +/-10%; inconclusive if delivery differs >25% or fewer than 3 posts/arm."
      },
      {
        "id": "T2",
        "hypothesis": "Exact product and retailer CTAs will improve qualified traffic versus generic link-in-bio language.",
        "design": "3 matched pairs with tagged links.",
        "primary_metric": "Tagged-link CTR and qualified sessions",
        "decision_rule": "Scale if CTR improves >=20% without lower session quality."
      },
      {
        "id": "T3",
        "hypothesis": "Question-led dimensions/fit/install shorts will outperform aesthetic reveals in search-led discovery.",
        "design": "3 matched pairs across Shorts and Instagram.",
        "primary_metric": "7-day search impressions, views, and average percentage viewed",
        "decision_rule": "Scale if search impressions or average percentage viewed improves >=20%."
      }
    ]
  },
  "sources": [
    {
      "type": "official",
      "url": "https://idesignhome.com/"
    },
    {
      "type": "identity",
      "url": "https://linktr.ee/idlivesimply"
    },
    {
      "type": "platform",
      "url": "https://www.instagram.com/idlivesimply/"
    },
    {
      "type": "platform",
      "url": "https://www.facebook.com/idlivesimply"
    },
    {
      "type": "platform",
      "url": "https://www.tiktok.com/@idlivesimply"
    },
    {
      "type": "platform",
      "url": "https://www.youtube.com/@idlivesimply"
    },
    {
      "type": "platform",
      "url": "https://www.linkedin.com/company/interdesign-inc-/"
    }
  ],
  "reporting_window": {
    "start": "2026-09-21",
    "end": "2026-10-20",
    "rule": "latest 30 complete calendar days ending yesterday"
  },
  "reporting_date": "2026-10-21",
  "limitations": [
    "No approved competitor set; comparisons withheld.",
    "No first-party analytics or prior follower snapshot.",
    "Pinterest dates unavailable.",
    "Historical examples are outside the reporting window."
  ]
}